NEW: Sigma Eye Liner Collection!

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Explore our brand-new Extended Wear Eye Liner Collection launching today! These eye liners are the newest additions to the Sigma makeup collection and will be available permanently. The eye liners were developed to add a bold, dynamic edge to your current look. Keep reading to learn more about this exciting product launch and how to market it.

Background: The Extended Wear Eye Liner Collection was created as a permanent extension to the Sigma Beauty makeup line. With makeup enthusiasts in mind, the liners were developed to add a bold, dynamic edge to your current look.

Product Description: The Extended Wear Eye Liner Collection contains a variety of neutral, warm and cool tones. The eye liner pencils were made with a rich, creamy and long-wearing formula to perfectly complement the Sigma Beauty eye shadow collection.

Pricing: Individual � $9; Kits � $33
Launch Date: July 8, 2013
Availability: Permanent

Individual Eye Liner Details

eyeliner_launch01Eye Liner Kit Details

eyeliner_launch02NEUTRALContains three eye liner pencils; Enlighten, Balance and Boost. This set is completed with the E21-Smudge brush to give firm control for smudging and blending of the eye liner ($33).

WARMContains three eye liner pencils; Downplay, Drift and Declare. This set is completed with the E20-Short Shader brush for an even blending of color to achieve a soft and diffused finish ($33).

COOLContains three eye liner pencils; Focus, Electrify and Flirt. This set is completed with the E30-Pencil brush to create a soft, yet precise blended effect ($33).

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